Seven Star Digital announces launch of Compare.bet US

19th December 2019 – Seven Star Digital today announces the launch of Compare.bet US, formed by the consolidation of the company’s BettingUS.com product.

“This move represents Seven Star Digital’s commitment to its Compare.bet brand,” said Luke Eales, Founder & CEO. “It is generating a growing number of FTDs for UK casino and betting operators, via both pay per click and organic channels, and we believe the project offers huge growth potential.”

The launch follows recent releases of Compare.bet localised to German, Portuguese and Spanish speaking audiences.

BettingUS.com was originally launched in November 2018 as the company’s first foray into the newly-regulating US market. While the project achieved very encouraging progress, the opportunity to create a joint entity under the Compare.bet brand was considered to be a strategically stronger approach. Visitors to BettingUS.com will now automatically be redirected to Compare.bet.

Eales added: “To enjoy long-term success as a comparison business in the gambling space, we believe it’s increasingly important to give users real value and a memorable experience.” 

“We’re very focused on building innovative new features for Compare.bet, and want to ensure that our US visitors share in that benefit going into 2020. Centralising our efforts to build a better gambling comparison experience will ensure bettors in all our target markets enjoy our best and most creative ideas.”

Compare.bet covers casino, sports betting, bingo, poker, lottery and esports betting verticals. It has recently launched a number of upgrades to bring more value to its visitors, including the new Casino Explorer visualisation tool, branded sporting magazine The Warm-Up, ‘Add to Compare’ functionality for side-by-side comparison, and Compare.bet News, which is an expansion on the previous BettingUS News product.

BettingUS’s New Jersey licence has been transitioned to Compare.bet, with further state licences also pending for Compare.bet.